Data Driven Leads

We gather & enrich the data in order to share it with webmasters to accelerate their effectiveness and lead to the greater performance, more clients, better service and satisfied Advertisers.

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We are

About us

A unique ad software developer for telecom operators

Our mission


Enable an Operator with the opportunity to gain Advertising Revenues and compete with other players by providing the operator with requisite technology and organizational know how.

We can do


Identify, segment and profile users; Block and place advertisements with the enriched data, run and manage all types of ad campaigns including CPA

What is done


Our software has been implemented in major telecom operators covering 250 million subscribers globally

Choose your profile

Telco-centric Kosmos Platform bringing new revenue streams to the Operator

No benefis for Operator from that way of advertising
The operator receives only subscription fees.
100% of advertising budgets are distributed by advertising platforms and network.

With Kosmos Platform, we provide Telco with a powerful source of smart insights on subscribers, transform MNOs and ISP provide into competive players within advertising enviroment.

We use all communications channels to build next level eco-marcrting communications ecosysyten run by Telco marketing

What about glossary?

DSP


Demand side platform

Use for parametrized ad campaign placement. Connected to SSP recives the signal of available invertory from SSP. Connected to DMP where accurate targeting and segmentation takes place

SSP


Supply side platform

Use for parametrized ad campaign placement. Connected to SSP recives the signal of available invertory from SSP. Connected to DMP where accurate targeting and segmentation takes place

OmniDSP


Omnichannel Demand Side Platform

Used for parametrized ad campaign launch and management. Multiformat, multichannel, supports CPA and other advertising models. Connected to CDP where accurate targeting and segmentation is performed.

CDP


Customer Data Platform.

Next level of Data Management. CDP is used to collect, process, enrich and segment data on users to provide intelligent and personalized communications

Example

I want to sell ad space at the website for minimum 0,5$ / 1000 impressions (СMP=0,5$)

CR: 9,5 %
AR : 45 %
10 000 leads / month
Audience
People who live near centrall metro station, visited website
People, who visit gym regularly, visited wedsite
People who live near centrall metro station, visited website

Our Technology

We have built a Telco-centric Platform that is able to increase the competitiveness of Telcos in generating new advertising revenue stream, consolidating their position as a primary Internet access point to deliver advanced programmatic and seamless personalized advertising to their customers.

We are also able to capture all ad injections in Internet traffic and block intrusive ads in both HTTP and HTTPS traffic. This gives telcos Adblock capabilities to control the traffic that the customers receives and ensure optimised user experience.

Our platform is end to end, it includes:

Demand Side Platform + Programmatic
CPA management engine
Supply Side Platform
Data Management Platform (includes Clickstream/calls/sms direction processorle who live near centrall metro station, visited website
AdBlock module

Together with targeted communications, Operator’s data allows personalization which provides an opportunity of individual offer, so crucial in marketing communications with the user


Clients and Partners

Kosmos Leads has contracts with major telecom operators and successfully deployed Kosmos platform on their network, and now is expanding internationally:


Cases

Normalized revenue per 1 mn data-subs ~ $500 k yearly

Ad Manager subscription model: opt-out Contact policy: 2-4 banners per day

After trial period 28% continued using AdBlock


Mob, operator
# 2 of 4
Mob, operator
# 4 of 4
Mob, operator
# 1 of 4

Total base:
75,8 millions
40,6 millions
85 millions

Data user`s base:
20 millions
10 millions
20 millions

Start:
1Q2017
3Q2017
2Q2020

Installation time:
7 month
4 month
4 month

Commercial launch:
4Q2018
1Q2018
85 Dec`2020

Adjusted earnings 2021:
$ 12 MM
$ 5,5 MM
$ 15 MM

Opportunities

Normalized revenue per 1 mn data-subs ~ $500 k yearly

Telco to:

Provide necessary network resources for deployment: Hardware and VMs
Installation commitment fee
What? Will Kosmos Platform Deliver?

Direct Benefit to Telco: Adblock

Increase in user satisfaction, retention of high value clients.
Network optimisation during high load
User policy adjustment to increase loyalty.
Revenue from subscriptions.

Ad Manager

New revenue line in P&L
Internal revenue through promotional of product on own Ad channel.
Revenue from Global Ad environment.
Direct communication with customers.

Contact

Mikhail Berlizev
CEO, partner
Josiah Otieno-Atieno
Partner, Business development Director
Illya Zlotnyk
Partner, Operations Director